Behind the research.

Overview

Research focused on marketing and business, with a current focus on the intersection of artificial intelligence — exploring how multi-agent LLM systems and synthetic consumer panels can transform market research and strategic product validation. Academic background developed across the University of Maribor, Universidad Camilo José Cela, Universidade de Aveiro, and Universidade da Madeira — each shaping a distinct perspective on business, research, and the human perspective.